AP Interactive Solutions — Day 1 at DES Málaga 2026: our COO Álvaro Bech on the main stage

An excellent first day at the Digital Enterprise Show (DES) in Málaga.

We were proud to see Álvaro Bech, COO of AP Interactive, take the stage to share insights drawn from our day-to-day work with clients across different sectors.

What Álvaro talked about

The session covered some of the most common challenges organisations face during their digital transformation processes — and the practical approaches to overcome them through technology, innovation and strategic execution.

A few themes that came up repeatedly in the Q&A and side conversations afterwards:

Why most "AI strategies" stall in the proof-of-concept phase — and how to design one that actually ships.
The real difference between cloud adoption and cloud sovereignty, and why mid-size companies should care about both.
How to keep cybersecurity from becoming the bottleneck of every new project.
The unglamorous integration work that determines whether digital transformation actually delivers.

Thanks to everyone who attended the session and contributed to the conversation afterwards. Some of the best questions of the day came from the floor.

What's next

One more exciting day ahead at DES Málaga. We'll be at stand 1A116 all day, happy to talk about anything from sovereign infrastructure to private AI, security audits and the rest.

Couldn't make it to Málaga? Drop us a line. We can walk you through anything Álvaro covered — and quite a lot that didn't fit in the session.